This video introduces a simple leadership equation first articulated by Garry Ridge, former CEO of WD-40 Company. Ridge’s belief in this equation—placing intentional emphasis on culture alongside strategy—shaped how he led the organization. When he entered the role, WD-40 was valued at roughly $300 million; by the time he retired in 2022, the company had grown to over $3 billion. This framework helps illustrate why culture is not a “soft” concept, but a powerful multiplier of leadership strategy and organizational results.